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TVs/TV Insights/TV News

Prime Video Just Got HDR10+ Advanced — Here’s Which Samsung TVs Support It First

Amazon’s flagship streaming service rolls out the new HDR format on Samsung’s latest 2026 lineup, promising brighter images and smoother motion for the most demanding viewers.

By Quinn Ellis · Updated August 16, 2026 at 1:29 PM

Prime Video Just Got HDR10+ Advanced — Here’s Which Samsung TVs Support It First
Prime Video Just Got HDR10+ Advanced — Here’s Which Samsung TVs Support It First

What Is HDR10+ Advanced?

HDR10+ Advanced is the newest step in HDR technology, adding dynamic metadata that adjusts brightness and color on a frame‑by‑frame basis. The "Advanced" upgrade focuses on two key areas: Enhanced Overall Brightness (EOB) and Intelligent Motion Smoothing (IMS). EOB pushes peak luminance higher without blooming, while IMS uses AI to reduce judder and preserve detail in high‑speed scenes.

Samsung TVs That Get It

Samsung’s 2026‑model range now carries HDR10+ Advanced support on several flagship units:

  • R95H – Micro‑RGB 4K
  • S95H – Micro‑RGB 4K
  • S90H – 4K UHD
  • R85H – 4K UHD
  • S85H – 4K UHD
  • LS03HW – 4K Ultra‑HD
  • LS03H – 4K Ultra‑HD
  • QN80H – QLED 4K

These televisions feature the latest display drivers and a dedicated HDR10+ Advanced decoder, enabling the format to run smoothly on all supported titles.

Why It Matters for Viewers

The practical benefit of HDR10+ Advanced is twofold. First, the brighter peaks mean that dark scenes with subtle details become more visible, while bright highlights no longer overexpose. Second, IMS reduces motion artifacts that can be distracting during sports or action movies. Together, they create a more immersive cinematic experience, especially for titles that were originally mastered in HDR10+.

“This is the first time a streaming service has partnered with a TV manufacturer to deliver HDR10+ Advanced at launch.” – Samsung Newsroom Australia

How to Access on Prime Video

Prime Video’s interface is unchanged, but new titles tagged as HDR10+ Advanced will carry a small icon in the description area. To enable the feature:

  1. Open the Settings menu.
  2. Select Video.
  3. Toggle HDR10+ Advanced to On.
  4. Restart the app to apply the new setting.

Once enabled, any compatible title will automatically switch to the upgraded HDR mode. If you see a “HDR10+” label without the “Advanced” suffix, the content is still using the previous version.

Caveats and Uncertainty

According to a Samsung press release, the rollout began on August 20. However, Amazon has not released an official confirmation date, so it is possible that the feature will be available a few days later on the Prime Video platform itself. Users who own the listed Samsung models should also keep their TV firmware updated; the latest firmware version is required to fully support HDR10+ Advanced.

Future Outlook

Samsung has positioned HDR10+ Advanced as a key differentiator for its 2026 lineup. The partnership with Prime Video suggests that Amazon will continue to expand the library, potentially adding more HDR‑rich titles and even supporting the format on other streaming services in the future. For now, Samsung owners are first to enjoy the full potential of the new HDR standard.

Takeaway

With Prime Video’s first global rollout of HDR10+ Advanced on select Samsung 2026 TVs, viewers can look forward to brighter, crisper images and smoother motion. The upgrade underscores Samsung’s commitment to pushing display technology forward and gives the streaming giant a fresh edge in the competitive video‑on‑demand market.